Neuro Science and Marketing Laboratory
Unraveling the Intersection of Neuroscience and Consumer Behavior Through Cutting-Edge Research/Real data on customer behavior by the hand
Neuro Science and Marketing Laboratory
Transform data into marketing strategies
1
Understanding the audience
Identifying the core target audience, their behavioral profile and psychographics.
2
Launch SoftwareAnalysis of internal attitudes
Identification of opinions, motivational drivers and barriers to purchase.
3
Register Account
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4
Neuro-hardware testing
Studying reactions to triggers, images and words using eye-tracker, EEG and polygraph.
5
Development of communications
Creating recommendations for materials and other communications, taking into account the target audience.
What are we measuring?
We observe three systems of the body: the neocortex, the reticular brain, and the limbic system. We obtain data using various methods, such as measuring the cardiovascular system, facial expressions, movements, electrical resistance of the skin, data on the functional states of the brain using EEG.
What does it give?
Neuromarketing allows us to understand exactly what motivates consumers to make purchasing decisions. We create not only the attractiveness of products, but also the feeling of pleasant associations that subconsciously lead to a purchase. With us, you can open the door to a world of deeper understanding of your audience and create effective marketing strategies that will give you a competitive advantage.
Values
We prioritize high ethics and a professional approach in all aspects of our work. Our company is guided by such values as innovation, accuracy of research, openness to clients and a professional approach to work. We believe in the constant development and improvement of the quality of our services in interaction with our customers and partners.
Mission
Our mission is to provide our clients with access to cutting-edge neuromarketing research methods. We strive to provide our clients with key insights that will help them understand their audience better, improve their marketing strategies and sales and achieve greater business success.
Vision
Our vision is to become a significant link in the field of neuromarketing, which will define new standards of effectiveness in the marketing industry. We strive to implement advanced technologies and knowledge to help companies build healthy and sustainable relationships with their customers.
Used by corporations, affordable for small and medium business.
Services
Basic services
Analysis of video material
Video analysis is a complex neuromarketing study aimed at determining the effectiveness of your video content. Using modern analysis methods, we help to understand how viewers interact with your content, which elements generate the most interest and which aspects need improvement.
- Memorability
- Emotional involvement
- Dynamic (frame-by-frame/episode-by-episode)
- Change in emotional response
- Proximity of branding to emotional peaks
- Meaningful messages
- Emotional response to creativity
UX/UI Analysis
UX/UI analysis is an extensive evaluation of the user experience and interface of your website or mobile application. Our aim is to assist you in developing a user-friendly, intuitive, and efficient product that satisfies user needs and encourages action. Utilizing cutting-edge neuromarketing technologies and methods, we provide profound insights into how users interact with your platforms.
- Websites and individual pages
- Portals
- Software applications
- Landing pages
- E-commerce sites and their components
- Mobile applications and games
- Prototypes
Technology and technology partner
By combining these technologies, the lab provides a comprehensive understanding of consumer behavior, helping marketers create more effective and emotionally resonant strategies. This multi-dimensional approach leads to optimized advertisements, improved customer experiences, and better business outcomes.
Electrocardiography – read the heartbeats
ECG (electrocardiography) is a method of collecting electrical signals generated by the heart. This allows us to understand the level of physiological arousal that someone is experiencing, but it can also be used to understand psychological states.
The rhythm of the heart changes in response to the environment, beating with more or less intensity, consistency, or change in speed. Driven by the autonomic nervous system, ECG is a clear, non-invasive method for investigating human behavior. The data provides information about both physiological and emotional states.
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What is Eye Tracking?
Eye tracking is a sophisticated technology that captures and analyzes where and how we look at visual objects or scenes. At its core, it involves measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. This technology leverages advanced sensors and algorithms to accurately track the eye movements of a user, providing insights into visual attention, cognitive processing, and behavioral intentions.
Whether for advancing scientific research or enhancing consumer products and services, eye tracking technology stands at the intersection of human cognition and digital innovation, offering deep insights into the silent language of our eyes.
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AI Powered Facial Expression Analysis?
Our face displays our outward emotional expressions – giving a view of how we show our inner emotional state. These expressed emotional states are detected in real time using fully automated computer algorithms that record facial expressions via webcam.
Tracking facial expressions can, when used in controlled contexts and in collaboration with other biosensors, be a powerful indicator of emotional experiences. While no single sensor is able to read minds, the synthesis of multiple data streams combined with strong empirical methods can begin to reach in that direction.
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Measure brain activity with EEG
Electroencephalography records electrical activity using electrodes placed on the surface of the scalp and outputs this electrical activity as a series of underlying brain waves. With EEG, you can obtain insights into how the brain works by measuring the cognitive processes underlying behavior. From language and visual processing, to executive function and memory encoding, EEG data can tell us a lot about how alert, motivated, or engaged we are, or even how difficult a task is to perform.
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Partners
Get in Touch
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- support@chip.co
- +123 45 789
- Paradise Park 70 Rd, London, UK
- www.chip.co
